The Mint app quickly gained popularity and won several awards for its design and functionality. It was launched in 2007 by Aaron Patzer, who wanted to create a better alternative to Quicken, another personal finance app. The Mint app is a free personal finance app that helps you manage your money, budget, and bills. Let’s look at the Mint app, its recent developments, and what could have driven the closure decision from a product manager’s point of view. However, what happens if a first party-owned, beloved product that appears to be stable and successful suddenly announces a shutdown? What could have happened?Īs you may have heard, Intuit announced just this with its popular budgeting app, Mint. Sometimes, products have to be shut down when the market changes, like in the case of many unofficial Reddit clients when Reddit itself skyrocketed its API usage cost. It includes spectacular failures such as Google’s cloud gaming product Stadia, social network Google+, or, my personal favorite, Google Wave (a communication tool I miss a lot). The best example here is the Google Cemetery website, which lists 166 Google products that were shut down. Some apps are minimum viable products (MVPs) or experiments that never found their product-market fit. Products that were a symbol of selected generations, like Winamp or Napster, are now long forgotten, closed, or simply no longer needed. ![]() ![]() I could easily paraphrase the popular quote, “Appreciate your apps, you never know when they will go away” when I look at the IT market.
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